Web development in the UAE

The United Arab Emirates has undergone a profound transformation since 1973, seeing tremendous growth and achieving an incredibly high income per capita.  It is widely recognised as one of the fastest growing economies in the world, with industries such as tourism, manufacturing, real estate, financial services and trade playing a major role alongside oil.

With such opportunity and competition it is extremely important for new and existing companies to make effective use of modern marketing strategies.  Internet marketing is now a major multi-billion pound industry and a method suitable for the progressive nature of the UAE business community, particularly for the two major Emirates; Dubai and the capital Abu Dhabi.

Web development UAEInternet penetration in the UAE is on the rise as regular web usage has reached 67% of the population, with 55% of the population using it on a daily basis.  Currently, the web is used primarily for emails and searching for information, with a smaller percentage accessing the internet for business or for making online purchases.  The internet is inevitably changing the dynamics of how we structure our business, culture and society, with the UAE being no exception.  As internet penetration in the UAE grows, businesses must respond by developing high quality Arabic website designs.

A modern well-presented website is now expected for most businesses and organisations.  With good quality website design, Dubai and Abu-Dhabi based companies can benefit from improved information distribution and an expansion of reachable markets.  It is an effective way of winning new business and retaining existing customers, while responding quickly to new competitors.

With competition becoming more demanding and search engines more concerned with the user experience, the web business owner should consider the importance of web development.  A UAE company immediately commands respect from web visitors with a professional Arabic web design.  In order to compete amongst the ever-increasing market in the UAE, it is wise to invest in a well-constructed website with a strong logo, a harmonious colour scheme, simple and professional looking graphics, and effective navigation options.  UAE consumers have high expectations from companies, expecting high levels of service from them.

As internet use in the Arabic world has grown faster than anywhere else since 2000 and access costs have shrunk, businesses should now increase investment in web content in order to gain a place in the highly competitive world market.

Youth of UAE embraces the world of social media

Facebook recently reached the momentous landmark of having 500 million users. When you consider there are close to 7 billion on planet earth this means that 7% of the world’s population is on Facebook.

In certain countries such as the United States, the UK much of Europe and Japan almost everyone between the age of 15 and 29 has a Facebook account. However in these countries the internet has existed for a several years and young people are now growing up with the technology.

But this does not show the full Facebook picture. There are lots of countries where the internet is a much more recent phenomenon and it is changing the way young people in particular interact and share information.

For example the UAE perhaps does not have the world’s fastest most reliable internet service but the Facebook penetration is very high. It could be argued that because the population is much smaller in comparison to the US and the UK it is not a fair statistic.

On the other hand, it could be argued that the high Facebook penetration shows just how much of an influence the social networking site has. If people have access to the internet, depending on their age and other demographics, they will almost certainly have a Facebook account.

The UAE has become an important region of financial investment and infrastructure growth. It is now home to the world’s tallest building the Burj Khalifa. Dubai is a city which has emerged from the desert as a leading centre for a wide variety of businesses and industries.

facebook marketingIn Europe and America nearly all businesses now have websites and the standard is always climbing. Businesses are now putting a lot of effort and money into web marketing and SEO because they understand that in such competitive markets and advantage or opportunities must be exploited to the fullest.

The car manufacturing giant, Ford revolutionised personal travel by implementing mass manufacturing to produce the Model T which really opened up the car market to a much wider group of people.

In 2010 Ford again revolutionised the industry by launching its new Explorer model only on Facebook. More and more businesses are looking to social media for marketing opportunities as it offers businesses the chance to interact with customers and to gain valuable insight into products and services.

The browser war continues

For those working in the web design industry, browser choice is often a topic filled with debate. For anyone who surfs the net browser choicer can also be a very personal matter and recent data suggests that browser choice is increasingly diversified.

In the beginning there was Netscape Navigator. However by 2002 the browser had all but disappeared. This was primarily down to the growth in Internet Explorer, and the dwindling development efforts by the Netscape Corporation.

Internet explorer is a bit like Ghenkis Khan and the Mongol Empire. Perhaps not the most obvious comparison, but give me a chance. So, Internet Explorer was launched in 1995 and by 2003 had a market share of close to 95%. Between the year 1206 and 1280 the Mongol Empire grew to stretch from Korea to Moscow.

The rapid expansion of the Mongol Empire is much like Internet Explorers rapid growth in popularity. The development of Internet Explorer was also fairly rapid and progressive. The Mongols were also progressive and introduced new technology and new thinking into a medieval Eurasia.

However like all Empires, over time cracks begin to appear. For the Mongols, their days of power were numbered and to make matters worse the epic trade routes that were built up now helped spread the Black Death which decimated both Mongol and other populations.

browser warsIn 2010 Internet Explorer had a market share of 60% which is a long way of its 2003 peak of 95%. This begs the question, what happened? The answer is quite straightforward. Mozilla happened.

Mozilla created the web browser Firefox and it really came into its own with its 3.5 and 3.6 versions and now their latest version, Firefox 4 is available to download. The browser is currently competing with Internet Explorer for top spot, but right now it has a market share of about 30%.

Internet explorer was never going to maintain a market share of 95%. Competition from Mozilla, Google’s Chrome and Safari ensured this. In my own experience having started with Internet Explorer, then on to Google Chrome, I am now using Firefox 4 and have found it to be an excellent web browser.

In my field of SEO and web marketing I believe Firefox offers me the best web browsing experience. It is well designed, easy to use and highly customable. The amount and variety Firefox Add-ons available is exceptional and definitely provides me with very important data and information.

Greg Jacobs

Content Manager
MintTwist

Online shopping continues to flourish in the UAE

Web marketing DubaiIt was recently announced by MasterCard that online shopping is a growing trend in Dubai. According to the company, the percentage of people who use the internet to carry out their shopping grew from 29 per cent in 2009 to 42 per cent in 2010.

The MasterCard study showed that the most influential group are those between the age of 25 and 44 and within that group, those between 35 and 44 will use online shopping more frequently. There are a number of explanations for this but perhaps the most obvious and logical is that those aged 35 and above will have more disposable income.

Furthermore, the study also showed that online shopping is becoming increasingly popular for women in Dubai and the wider UAE. The data suggests that 7 per cent more women are using the internet for shopping compared to last year.

The market research carried out by MasterCard involved 8,500 consumers in the region. This has provided rich data which has generated some useful information. For example it showed that the leading categories in the UAE in 2010 included airline tickets, hotel bookings, home appliances and electronic products, clothing, restaurants and home food delivery.

As the online market continues to flourish in the UAE, the key to maximising its effectiveness is to ensure that there is strong internet penetration. After a slightly slow start the UAE now has approximately 75% of its population online which is a very healthy figure.

So what does this mean for web design in Dubai and other parts of the UAE? It suggests that as the internet becomes even more popular in the region the more demand there will be for web design, web marketing and SEO from business community.

As a relatively young online market, the UAE provides excellent opportunities for businesses as the level of competition is still quite young and relatively small. If for example you want to dominate a keyword in Google.ae it is important to invest in SEO and web marketing now rather than wait a couple of years only to find that a competitor has pulled out a massive lead.

Dubai economy grows by 2.2%

The UAE has become an important financial location in recent years having attracted billions in investment from businesses around the world. Dubai is a key location within the UAE and projects such as the Burj Al Arab and the Burj Khalifa along with a host of other modern architecture projects are synonymous of the city and its ambition.

Sadly though this does not mean that Dubai is free from global economic forces and so in 2009 the GDP contracted by 2.4 per cent. This was due to a plunge in the property and construction market which was, and still is, crucial to this Arab emirate.

However property and construction is not all that Dubai has to offer. International trade and tourism play a big part in Dubai’s economy. It is thanks to this that the Dubai Statistics Centre can state that they expect GDP for the whole year to increase by about 2.2 per cent, having increased by 2.4 per cent so far.

Dubai metro

The other key economic sector for Dubai is tourism. In fact with limited oil reserves it could be argued that tourism is the future for the country and therefore the priority. Judging by some of the construction projects you would assume that Dubai’s leadership is acutely aware of this.

What does this mean for web design in Dubai? Well, web design Dubai is in fact a young part of the economy but as the number of businesses and organisations increase so will the demand for top quality and professional web design. Be it internet projects or intranet projects, big business or small business, all will require web solutions.

The infrastructure in the UAE region has improved significantly and will continue to improve. Projects such as the Dubai Metro have had an excellent response from commuters. Other digital projects such as Dubai’s e-government site are an example of the kind of integration between government, businesses, public services and people which will all contribute to the continued success of Dubai.

UAE competes in the World Summit Award

World Summit AwardSince the internet was developed digital content has come a long way. If you look at web pages of the mid to late 1990’s you will find that they are much more simplistic, both in terms of appearance and functionality.

Fast forward to 2011 and the internet, some might argue, has become the eighth wonder of the world. The difference between the internet in 1996 and 2011 is integration. Today the internet forms an integral part of our lives and even forms part of our identity.

For half a billion people at least, there is a site which allows you to share with the world your life and everything about it. Yes the Facebook generation is here, they are here to stay and content is king. The Facebook generation has grown up with the modern glossy internet which has evolved to become incredibly technical and capable with lots of potential.

However, content is not universal. Different people in different countries will interpret content differently. Different languages are spoken in different countries and the way people will read will be vary across regions and countries. Therefore the design of a website and the content within are the two most important factors for success.

Showcasing digital content gives web designers and developers from around the world the opportunity to raise their profile. Events such as the World Summit Awards allow web design Dubai to compete and showcase its work amongst the best.

The WSA competition sets out to determine the world’s best and most innovative e-content and ICT technology. Winning this competition gives tremendous international recognition which is why web designers and developers from around the world are so keen to win this prestigious prize.

Web design UAE is pushing hard to meet the deadline of March 17th.After last year’s competition there was a lot of interest following the success of the ‘Hesabi –My Math’ project. It was judged to be a great product for children because it makes learning more enjoyable and more like a game which maintains children’s attention levels.

Innovations and success such as this has paved the way for technology in the region. The web design and development market along with web marketing and SEO is progressing at a rapid pace in the UAE as is the demand for such services.

Choosing the right UAE web design company

The market for web design in the UAE has grown at an astonishing pace. 2010 has been a big year for the region, most notably the completion of the worlds’ tallest building, the Burj Khalifa Skyscraper and in Abu Dhabi the world’s largest indoor and first Ferrari theme park was opened.

The region has seen huge investment over the last two decades and created an oasis in the desert. Cities such as Dubai and Abu Dhabi have emerged and are now key drivers for the region. The region is home to the offices of numerous multinational companies and corporations. In addition to this there is very healthy growth of small to medium sized business.

In today’s business world there is no doubting the importance of a web presence and the UAE is no exception. The problem is that the vast majority of web development firms in the UAE do not have the same level of knowledge or experience as professionals in the West.

Internet usage is growing at a rapid rate in the UAE amongst the 4 million or so people that live there. Companies are investing millions of dollars in the region and the internet is a vital communications tool which is only growing in use and importance. Choosing the right web design company to work with can be difficult but below are some useful hints to help with that difficult decision.

Check the Portfolio – For web design companies having a portfolio is a simple must have. It gives a web design company the chance to show off their work and you can quickly gauge what kinds of styles are possible. However, be warned because seeing them in a gallery is not enough. It is vital that the functionality of these is thoroughly checked.

Talk to the owner of the business – Before any deal is made it is essential that you meet with the director of the web design company. This gives you an opportunity to test their knowledge and gives you an opportunity to talk about their previous and future projects and get contact details for referrals.

The kitchen sink – The very best web design companies will do more than just develop a website. The best firms will begin with a free consultation which will be based on a very high level view of your business and who it is targeting or which markets are most relevant. It is also common to discuss the design and development process used by the web design company because this will help in organising time scales.

Following on from this the Dubai web design company should be able to demonstrate their skill in keyword research, content management, digital graphic design, Search Engine Optimisation (SEO) and web marketing. If your web design company can fulfil all of this then you are speaking to the right people.

The people – Knowing that there is a team of dedicated professionals with specialist skills, working on your behalf is hugely important and can give you a lot of confidence in the web design company you are working with.

The vibe – Finally, the design company you choose to work with has to feel right. The communication needs to be friendly but professional and constructive. In other words you must be able to question the design company and you should expect good answers in return. Companies who don’t listen to their clients inevitably let them down so if you are ignored head somewhere else.