Blog Marketing Tips #1: How to Optimise Blog Post Titles

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?”

If building a great blog was as simple as writing quality posts, we’d all be tied for number one on the Technorati Top 100 blog list. I’m not about to start my own ProBloggingRant.com web site, but I did want to start sharing tips that I’ve personally found valuable when building the traffic to the MintTwist Blog.

It’s possible that these tips have been shared before–perhaps they were lost among all of the “great content” on the web–but I’m pretty sure these will be fresh ideas. I initially thought I could fit half a dozen tips in a single blog post, but as I started writing, I realized that each tip easily fills a single post. So instead, I’ll start with Tip #1 and see what you think. Leave a comment if you’d like to see more tips in the future.

Tip 1: Your Blog Post Titles Have Two Audiences

You’ve no doubt read that you need to make your blog post titles “search engine friendly,” but doing so often kills the creativity and initial appeal of your writing. Instead of trying to appeal to your loyal readers and Google at the outset, approach the two difference audiences in separate stages.

Stage One – Your initial blog readers

Your initial audience is likely going to be those that have already subscribed to your blog’s RSS feed–or happen to check your blog every day. They want to be thrilled, excited, and given a reason to not only read your post, but also share and link to it.

When you first publish your blog post, follow this advice:

  • Make your post title interesting – it could be that you ask a question, share a scoop, or offer a cryptic title that peeks your reader’s curiosity. I’ll often use a blog title that sounds like a scandal/scoop, but is really just a question. For example, “Microsoft Buying Yahoo?” I ran that headline last year–before Microsoft made its bid. It generated a lot of traffic then and even more so now.
  • Keep it short and sweet – if you make your initial post title too long, you run the risk that you’ll either confuse a reader or give them so much information, tthere’s no need to read the post itself. Back to my example, “Microsoft Buying Yahoo?” leaves a lot of unanswered questions that just beg the reader to click through to view the entire post. If I had used “Rumors that Microsoft May Buy Yahoo, but No Confirmation Yet,” how many of you would have clicked through to read the entire post? Not many.
  • Appeal to keyword scanners – When you read posts in your RSS reader, do you sometimes scan the titles looking for keywords that you know will interest you? Apple, Google, Wii, and Blue-Ray are all examples of keywords that might appeal to your specific audience. This is not the same as keywords for SEO–that comes later–at this stage, you’re simply looking to include words that will make your post stand out to your readers. Use popular keywords in your post titles and your post will have a greater chance of standing out among all of the other posts in your reader’s RSS aggregator.

In stage one, your goal is to appeal to the initial readers that will likely view the post on the day that you publish it. But what happens after your post is relegated to the archives? It’s unlikely someone will spend hours just wondering through your archived posts. Instead, they’ll likely discover your “great content” via one of the search engines. OK, only one search engine: Google.

With this in mind, you need to massage your post’s title so that it can go to work for you in Google’s search results.

Stage Two – Your Google readers

That cryptic, enticing post title you used to attract your initial readers isn’t going to cut-it when it comes to attracting Google search engine users. Sure, you want your post title to entice a click from the SERP (search engine results page) but if your post is sitting on page 10–and not page 1–it doesn’t matter how engaging your post title. In stage two, you need to give your post title the Google-juice it needs to make the first SERP.

  • Add keywords to your title – you should have already included a relevant keyword that appeals to the human “keyword scanners.” Now that it’s Googleblot scanning your post title, it’s time to pump-up your keyword count. Now, don’t go overboard and add half a dozen keywords to your post titles–you want the title to remain targeted and enticing–but you should look for opportunities to include additional keywords. Compare this before, and after post title. Before: “Ten Ways to Avoid a Google Reputation Management Nightmare.” After: “Ten Ways to Fix Your Google Reputation & Remove Negative Results.” Both are engaging, both convey the same meaning. Yet, the revised title removes keywords that are not likely to be Googled such as “avoid” and “nightmare,” while adding keywords that are searched often, such as “fix” and “remove negative results.”
  • Change the word order – I always try to take into consideration my potential Google ranking, when writing my post titles. However, there are many times when I see my post sitting at #11 on Google, because the word order I used–while appealing to my initial audience–isn’t doing me any favors in the SERPs. So, like a good optimizer, I go back and change the word order so that the beneficial keywords are closer to the beginning of the title (which is where Google prefers to see them). Here’s a before: “26 Free Tools for Buzz Monitoring.” And after: “Buzz Monitoring: 26 Free Buzz Tracking Tools.” (Notice I also added the keyword “buzz tracking” to the title).
  • Optimize your TITLE – When you first publish your blog posts, you’ll likely want your TITLE (aka title tag) to match your actual post title. Once you start focusing on your Google audience, it might make sense to tweak your page TITLE so that it’s even more optimized than your post title (side note: most blog software will simply match your page TITLE to your post title). If you’re using WordPress, consider installing the SEO Title Tag plugin to do just that! I don’t use it on Marketing Pilgrim, but on other blogs, I’ve found it a great way to further optimize my TITLE–which is what is displayed in Google’s SERP.
  • Don’t play with slugs – I’ll write more on the topic of page “slugs” (aka permalinks) but I’d be negligent if I didn’t warn here that, while you should change your post title, changing the actual page slug is to be avoided.

I hope you’ll find the above tactics to be fruitful in your quest to increase both initial, and Google-referred, visitors to your blog. I’ve got plenty more tips I can share, so let me know what you think and if you’d like to read more blog promotion tips.

Enable Thumbnail View For PSD Files In Windows Explorer

In the latest versions of Adobe Photoshop with the inclusion of Adobe Bridge the thumbnail view of PSD files within the windows explorer is no more present, This can be really difficult if you intent to see preview of the file you need to open the Adobe Bridge inorder to view the preview, which consumes a lot of RAM.

Another way is to restore the the thumbnail view for the PSD files within explorer.

Here’s how to restore thumbnails for PSD in explorer

The psd thumbnail view is not included by design in the lastest version of photoshop. To restore this feature follow these steps:
1. Download psicon.dll
2. Place the DLL in C:\Program Files\Common Files\Adobe\Shell\
3. Thumbnail previews of PSD files are now back

The psicon.dll can be downloaded from here.

10 Key SEO Strategies to Optimise Your Facebook Page

Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).

While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.

So, without further ado, here are 10 SEO strategies and tactics every Facebook Page owner should know:

1. Choose the best name for your Facebook Page – and don’t change it

facebook-page-seo-name-bestChoosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like “Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More” – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.

Second, don’t give into the temptation to choose a fully generic page name like “Travel” or “Hawaii.” Because Facebook’s intention for Pages is that they authentically represent businesses, brands, or celebrities, Facebook has recently been disabling updates for generically named Pages – effectively neutering their ability to reach their Facebook fans.

The bottom line: use your business’s real name as the name of your page. And once you pick your Page’s name, don’t change it. Facebook uses your Page name in the title of the Page, and since Google dings pages when their titles change, modifying your Facebook Page’s name will cost you SEO points.

2. Select the best URL (Facebook username) for your Facebook Page

Facebook recently launched the ability to choose a vanity URL (Facebook calls it a “username”) for your Facebook Page, one of the most important SEO opportunities on Facebook to date. When you choose a Facebook username for your Page, your Page’s URL becomes http://www.facebook.com/YourUsernameHere. Usernames can be selected at www.facebook.com/username.

facebook-page-seo-username

Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself. While Facebook has created a black list of generic usernames that Pages (and users) are prevented from registering, there are still opportunities for businesses to obtain relatively generic usernames, or usernames that combine their actual name with additional generic keywords.

However, we do offer a word of caution when incorporating generic keywords in your Facebook Page URL: Facebook intends for Pages to authentically represent the identities of businesses, and brands and has revoked privileges from Pages with generic titles in the past, so it’s not unfathomable that Facebook might somehow punish Pages with generic usernames by similarly revoking status publishing rights (or at least the username itself) at some point in the future.

The safest option – and wisest long term bet in our view – is to choose a username that authentically represents your business or brand. For example, we chose www.facebook.com/InsideFacebook. Once you pick a Facebook username/URL for your Page, it cannot be changed – ever. So pick a username you’re going to be comfortable with and confident in for the long term.

One important note: in order to mitigate Facebook username squatting, Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.

3. Use the “About” text box to place keyword-dense prose near the top of your Page

facebook-page-seo-aboutOne important SEO strategy that should be employed on your Facebook Page whenever feasible is placing keyword-dense prose as close to the top of the Page as possible. Because Facebook limits where Page owners can place large chunks of text on the default Wall tab of Facebook Pages, the “About” box actually represents the highest place in the CSS structure of the page to add custom text.

In order to add text to your Page’s “About” box, click the “Write something about [YourPage]” in the box underneath your Page’s profile picture. You’ll then be able to enter custom text in the input box – there is a 250 character limit, so choose your words wisely.

4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page

facebook-page-seo-infoFacebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches. For example:

  • Address, City, State, and Zip code are important fields for local searches
  • Company Overview, Mission, and Products are important fields for product searches
  • Websites is a valuable opportunity to add direct links to your own websites or other relevant sites in your space

The specific fields present will vary according to the category you choose for your Page when you create it (business, brand, or public figure), so choose the category that best fits your needs.

5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page

While opportunities to place large blocks of static text on the default tab of your Facebook Page are quite limited (see the “About” box section above), Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page (note, however, that each tab lives at a separate URL in Google’s eyes).

facebook-page-seo-custom-tab

In order to add a custom content box or tab to your Page, follow these steps:

  1. Go to the “Static FBML” application on Facebook.
  2. Click “Add to my Page” on the top left side, and choose the page you’d like to add a custom content box or tab to.
  3. Once you’ve chosen one, close the dialog box, go to your Page, and click “Edit page” under your Page’s profile picture.
  4. In the applications list on the resulting page, you should see an application called “FBML 1″. Click the pencil icon on the right, and choose “Edit.”
  5. You’ll be taken to a page with 2 fields: “Box Title” and “FBML.” Enter the name you’d like to give the box or tab in the “Box Title” field. Enter the HTML you’d like to use in the “FBML” field (FBML stands for Facebook Markup Language, and is a subset of HTML.), and then click the Save Changes button.
  6. Once changes are saved, click the “Edit” link at the top of your Page to return to your Page’s application settings page. Click the pencil icon next to the name of the FBML application you just created, and choose “Application Settings.”
  7. facebook-page-custom-contentIf you want to add the FBML you just entered as a box, choose “Add” next to the Box option. The custom FBML box will by default appear on the Boxes tab, so if you want to move it to the left side of your Wall tab, you’ll need to then go to the Boxes tab, click the pencil icon on your FBML box, and choose “Move to Wall tab.”
  8. Or, if you want to add the FBML you just entered as a tab, choose “Add” next to the Tab option. The custom content should then automatically appear on its own tab on your Page. Note, however, that Facebook truncates tab titles after 10 characters, so you’ll need to choose a short title.

And voila! After that somewhat arduous process, your custom content should appear. Be sure to write good copy :)

6. Post direct links to your website (or other relevant sites) in your Page’s stream

Status updates offer a powerful way to place direct links near the top of your Page’s CSS structure. Because Google boosts pages that link to relevant sites – and dings pages that link to unrelated sites or add too many links too suddenly – posting links in status updates can be a powerful and authentic way to boost your Facebook Page’s link score.

There are two ways to post links into your Page’s stream:

  1. Including the raw URL in the text of the status update itself
  2. Using the “attach link” feature in the Facebook publisher

Let’s take a look at the pros and cons of each approach from an SEO perspective:

1. Raw URL

When you include the raw URL in the text of the status update itself, Facebook auto-links the text directly to the URL. While you can’t control the anchor text of the link (it is always just the URL itself), the link does go directly to the destination page – and not through a Facebook.com URL that adds the Facebook menu bar at the top when you click through to the destination page.

facebook-page-seo-raw-url

2. Attach Link

When you use the “attach link” feature of the Facebook publisher, Facebook pulls in the title, body, and images from your Page, and suggests a thumbnail image and text snippet which it places adjacent to your Page’s link. The automatic inclusion of this text further boosts the keyword density of the CSS region near the link, and the thumbnail also links to the destination URL – both nice perks of using the “attach link” feature.

facebook-page-seo-attached-link

Power tip: You can also change the anchor text while clicking the page’s title before clicking “Share” in the Facebook publisher.

However, importantly, the link itself does not go directly to the destination URL – rather, it goes through a Facebook.com share URL that includes the destination URL as an iframe on the resulting page, with the Facebook menu bar at the top which includes commenting and sharing features. While there is still some debate in the SEO community as to the impact of the specific implementation details of such toolbars, the lack of a direct link when using Facebook’s “attach link” feature does partially mitigate the SEO benefits of posting links on Facebook Pages.

facebook-page-seo-share-bar

7. Add photos with captions, events with descriptions, and a discussion forum

facebook-page-seo-photosIt almost goes without saying, but it’s important to always be sharing interesting content on your Facebook Page, and always using all available descriptive fields on each type of content shared. When posting photos, use verbose and keyword-dense descriptions. When posting events, take the extra minute to include text and keywords in the event description field that you want to rank for. Add a discussion forum to your Page.

Facebook makes all of the content shared on Facebook Pages indexable by search engines, so use the tools Facebook provides to your full advantage.

8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites

find_us_on_facebook_badgeJust as a variety of inbound links from authoritative websites help boost PageRank for traditional websites, getting more inbound links to your Facebook Page will boost its PageRank as well. You can do this with text links, but Facebook has also created a “Find Us On Facebook” badge which it encourages Page owners to use. The new Fan Box widget for Facebook Pages also includes links back to your Facebook Page.

Facebook has created promotional guidelines for promoting your Facebook Page that are worth a read. Basically, Facebook doesn’t want Page owners to claim you have officially partnered with Facebook by virtue of having a Facebook Page. However, Facebook does want as many links as possible pointing to Facebook.com :)

9. Get more intra-Facebook inbound links by getting more Facebook fans

Because Facebook places links to Facebook Pages on the default version of Facebook users’ profile pages which are visible to search engines, the more fans you get, the more links you’ll have to your Page within Facebook. For Pages with thousands (or even millions) of fans, the number of links can really add up.

facebook-seo-profile-stub1

10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream

When fans comment or like content in your Facebook Page’s stream, Facebook links their name back to their Facebook profile page. As a result, when the profile stubs of those fans who have posted comments and likes on your Page are indexed, Google will see more reciprocal links between your Page and your Page’s fans (in a way that grows organically over time), which it will see as a stronger bond. This creates a virtuous cycle of improved link weight from the indexed profile page stubs to your Page, and vice versa.

facebook-page-seo-comments-likes

Conclusion & Next Steps

While building and expanding your Facebook Page presence requires creative planning and consistent execution, SEO can play a vital role in boosting your Page’s growth rate. While viral distribution limits you to the people your fans are connected to, search engine optimization exposes your Facebook Page to Facebook’s entire userbase – and as we’ve discussed above, there’s a lot that Page owners can do to maximize their exposure through Google, Yahoo, MSN, Ask, and other popular search engines.

Google To Display Tweets in Search Results

Google has signed a deal with Twitter and will begin displaying tweets in Google search results. The announcement is generating mixes reactions among SEO professionals and site owners.

Google made the very brief announcement in their official blog about the Twitter Deal as part of their goal to “create the most comprehensive, relevant and fast search in the world.” While it will be interesting to see what they do with Twitter tweets, I seriously doubt if this will bring them closer to reaching their goal.

For those not familiar with Twitter, it is a micro-blogging site that might be better described as a micro-messaging site. It is based on a cell phone text messaging model and limits the length of a message to 140 characters. Messages are called “tweets.” Links can be included to tweets, but the length of the URL is part of the 140 character limit. Online URL shortening tools are commonly used to add very brief URLs that are then redirected to the final destination page. In order to receive someone’s tweets, the user must sign up for a Twitter account and then voluntarily sign up to “follow” another Twitter user’s tweets.

Twitter can be effectively used to drive traffic to a web site if enough targeted users can be persuaded to sign up as followers. The main problem with Twitter is that the overwhelming majority of tweets are useless dribble. While it is an ideal medium for celebrities and politicians to get their message out, do we really need to know that one of them is eating a ham sandwich or about to leave to go grocery shopping?

At this point, we do not know how Google will display tweets in their search results. They may cluster them together like they currently tend to do with YouTube videos. The problem is that they may just clutter up search results and push web site pages further down in rank positions.

Do not expect to be able to use Twitter to build links to your site. All outbound links from the major social media sites are blocked in one fashion or another so that they do not pass any link value. In the case of Twitter, all links are nullified with a “nofollow” attribute. That effectively eliminates any link value that might otherwise be passed. It may be safe to assume that Google will do something similar with tweets that show up in their search results.

The real question is, “How will Google determine which tweets make it into their search results?” This could be based upon some Twitter internal ranking criteria, similar to the way that YouTube videos are ranked. It could be based upon the number of followers that forward a particular tweet to their followers. The most logical assumption is that keyword phrases in the tweets will be part of the ranking algorithm.

Advice: Start including targeted keywords and links to destination pages in your tweets.

Until we can determine how Google will select a few choice tweets from the millions of useless tweets generated each day, it would be wise to make sure that each tweet that you send includes targeted keywords and a link to the appropriate page in your web site. It might also be a good idea to make sure that your most important targeted keyword phrases are included in the description in your Twitter account.

Microsoft announced similar deals with both Twitter and FaceBook for Microsoft’s Bing search engine, so it appears that a trend may be emerging.

SEO tips for YouTube

Many people are surprised to learn that YouTube is the second-largest search engine. It’s bigger than Yahoo and bigger than Bing, according to comScore. Therefore it is a shock to many search marketing professionals that clients, including large brands, neglect to formulate or act on strategies for YouTube optimisation.

Of course, YouTube isn’t a perfect fit for every company, but anybody who does business online should consider taking advantage of the huge opportunities for brand impressions available on YouTube. Even if the product or service you sell might be considered dry or boring, think about creating a series of funny or interesting videos that relates indirectly to your core business.

Embedding video within a web strategy is a great way of bringing information to your audience, and with the increase in performance of Broadband lines it is now accessible to the vast majority of users.

North London Building firm ASP Builders use YouTube as an effective way to provide general information to their audience.

Remember, a well optimised video and company YouTube channel will benefit the core website search engine optimisation strategy. Also, we do not have to create traditional TV commercials to get people talking about our brand.

Optimising YouTube pages requires us to follow the same rules as any other search engine optimisation (SEO) project, and all SEO can be broken down into three disciplines: content, linking, and architecture. Since YouTube is going to dictate how the page is built architecturally, that leaves us with opportunities to improve the on-page content that boosts the link popularity of the page.

There are primarily two places we can rank well for our target keywords. The first place is on YouTube itself. The other place our videos can rank well is on the search engines themselves. Remember that every video on YouTube has its own page, called a view page, that can be optimized the same as any other page on the web.

The videos themselves are invisible to search engines. YouTube converts the video files you upload into Flash, and search engines have a difficult time understanding what’s inside a Flash file, especially a video.

YouTube automatically generates meta tags for every view page. The name of the video becomes the title tag, the description (found in the “more info” section) becomes the meta description tag, and the YouTube tags become the content of the page’s meta keywords tag.

Quick tips for optimization:

* Include links in profile pages wherever possible. First decide where you want to drive the traffic from your channel/profile page, and then include links to those pages as much as possible. Ideally, you will be linking to other social media profiles like Facebook and Twitter in order to extend the social media experience, but you also might want to drive clicks to a customized landing page. There are many more opportunities to place clickable links than there appear to be at first glance.

* Include appropriate keywords in the name of the video, and use the word “video” when appropriate. The title is the most important piece of information that the search engines have about your video, and considering that most searchers include the word “video” when searching for a video, this inclusion boosts the relevance of your page as a search result.

* For each video, write a unique, keyword-rich description that includes a URL. Put the URL at the beginning. This way, even when the “more info” option is collapsed, the user will still see the link. Also, a video’s description is the next-best indicator to search engines of the video’s content, right behind the title. Use this space to place relevant keywords when appropriate.

* Provide video transcripts if possible. Until the technology improves, YouTube and other online videos are practically invisible to most search engines. Therefore, the search engines are only guessing about the content of your video based on the information they parse from the title, description, and tags. But if you have a full transcript of your video placed in the description, the search engines will fully understand the video.

* Take advantage of YouTube’s captions and annotation features. You can add notes, subtitles, descriptions, and links directly over the top of the video. Currently only links to other YouTube pages are clickable, but try this: You remembered to add a link at the top of your description, right? Place a call to action over the video that says, “Click here to become a fan of our Facebook page.”

* Tag your videos with keywords. Along with the title and the description, tags help the search engines identify the video’s content. If you have relevant keywords, place them here.

* Encourage participation. For each video, there are options for “Broadcasting and Sharing.” It’s best to open commenting and embedding as much as possible, but remember that you will need to monitor your videos for spam and naughty comments. Also consider posting your videos as responses to other popular videos. This is a good way to piggyback on the success of someone else’s video and divert some of those eyes to your own content.

* YouTube pulls thumbnails from the one quarter, half, and three quarters marks of every video. You can then choose which thumbnail is displayed. If it’s not disruptive to do so, try to manipulate your video so that a compelling image appears at one of these points. Thumbnails have a large impact in a video’s click-through.

* Take advantage of YouTube Insights. This analytics feature of YouTube is robust compared to other video sites and can provide information such as demographics and when people abandoned viewing specific videos. This data can help you improve future submissions.

Who did it great:

Today Translations is a Translation Services agency in London.

MintTwist provide Web Design and Web Marketing services.

Credau is an eco clothing brand for high fashion menswear.  Credau sell into high fashion outlets in London and Paris and are seeking retail outlets to carry their lines into the USA.

Mistakes to avoid:

Most YouTube videos and channels are not properly optimized, even by big brands. Therefore, there is still tremendous opportunity to rank well on search results pages for many competitive keywords. Perhaps the biggest potential mistake is to close your videos off to sharing. It is vital to let users interact and embed your videos.

Also, resign yourself to the fact that no matter how good your videos are, people are going to say nasty things. As long as comments aren’t profane, negative feedback is good. A mix of negative and positive comments makes the user experience more authentic.

Bing Offers Link Building Tips

MSN’’s Bing search engine team published a list of issues related to obtaining inbound links that could either help or hurt your web site’s rankings. As most serious web site owners know, building good, industry-related inbound links is important to help a web site rank well in organic search results.

There aren’t any new revelations in the article entitled, Link Building for Smart Webmasters, but the article does do a good job of reinforcing good and bad link building techniques. Bing did reveal that they do have a team of people who actually look at a web site when their spiders report suspicious inbound link building methods.

Bing makes it clear that they are “less concerned about the link building techniques used than about the intentions behind the effort.” That basically means that if you are doing link building to assist users with finding relevant information, they look upon this favorably. However, if you are building links merely to raise search engine rankings, you may find your web site headed in the wrong direction in Bing’s search results.

The following summarizes Bing’s tips, along with our interpretation of how to best utilize these techniques.

What Bing Says You Should Be Doing To Build Links

  • Provide high quality content to attract links from related sites. If you focus on writing the best informational content on the web, others will link to your web pages. Become an expert voice for your industry.
  • Develop your business brand and be consistent about that brand in your content. A site should focus on a specific theme and be consistent with the information that is publish on the site site. Stick to a topic and do not become a generalist.
  • Publish expert articles to online article directories. The publishing of articles to article directories such as eZineArticles.com, GoArticles.com and others has been a long-standing method to build links. The idea is to publish a unique article to these free article directories. The article becomes freely syndicated. Other sites will pick up and publish these articles and are supposed to provide a link back to your web site. Keep the articles focused on the the same theme as your web site. Do not simply publish existing articles from your web site, because that is asking for trouble with duplicate content.
  • Participate in relevant blogs and forums and refer back to your site’s content when applicable. That is basically an encouragement to refer to your articles often in industry-related blogs and forums. A technique that works well is to look for a problem presented in a blog or forum that needs to be solved. Publish the solutions on your site and then link to it from the blog or forum.
  • Launch a blog or a forum on your site. This may work well with some sites, but interactive blogs and forums can be time-consuming and require dedicated attention.
  • Use social media networks to link to your site. While this can drive traffic, most social media networks block link inheritance factors by using the “nofollow” attribute on all outbound links. Bing focuses on building the industry connections that may stimulate others to link to your web site from their sites.

What Bing Says You Should Not Be Doing To Build Links

  • Do not build too many links too quickly. That could trigger a review from Bing’s staff. This means that it is not a good idea to purchase thousands of links from web directories.
  • Do not build too many inbound links from unrelated sites. This follows Google’s preference for natural linking and emphasizes that the old SEO cliche, “a link is a link”, no longer holds true. There is a quality factor with links that plays an important role in determining the inherited value of a link. Focus on building links from industry-related web sites.
  • Do not use hidden links on your pages. Hidden links and hidden content have both created penalty situations for many years.
  • Do not link out to known spam sites. Inheritance is a two-way street. When you link to a site that has been banned or heavily penalized by the search engines, your site can be penalized, as well. Google has long preached the same issue. Be careful who you link to.

The Bing article is worth reading and may provide you with one of two good ideas for improving your link building.

Get your Cocktails in a Mix – YouTube bans NHS video

The Cocktails Mix campaign (pronounced Cocktalesmix) was the brain child of the NHS in Derbyshire, dreamt up to warn young people of using excessive amounts of alcohol this  Christmas.

A VIDEO created by the Cocktails Mix campaign team has been banned from a website for being too controversial.

Video website YouTube has removed the Cocktails Mix NHS video clip, called Bloody Mary, which shows a group of young men jeering at a woman who is so drunk she urinates in the street, then falls over and injures herself.

It was one of two videos created by Derbyshire County Primary Care Trust for its £25,000 Cocktales mix campaign, aimed at getting young adults to drink sensibly.

It received more than 15,000 hits in the eight days it was on the website.

The second video made by the trust, Tequila Slammer, shows a drunk man dressed as a turkey being run over by a car, remains on YouTube and can be seen here (warning, some viewers may find these scenes disturbing):

Santa’s tips for Blogging for Business

How does Santa know what everyone wants for the holidays? Simple, the children tell Santa very specifically. Whether they are sitting on his lap, or writing letters in crayon, Santa’s “customers” make it very clear to him what they are looking for this holiday season.

You have the same advantage. Grownups use search engines to tell you exactly what they want. You simply need to show up, no matter what or how they are asking.

If Santa were dishing out corporate blogging advice for marketers this holiday season, I’m sure it would sound something like this:

Blog for search

Recognize that blogging is a terrific search marketing tool and embrace it early. Blogs give you an easy way to quickly tell lots of stories frequently. The reality is that most blog traffic is coming from first-time visitors. They don’t know you yet. What searchers do know is what they want or the problems they are trying to solve. Developing specific blogs targeting specific products or services is a terrific way to target these self-qualifying prospects.

Do your keyword research and take advantage of the space that your blogs give you to talk about your products and services using the words your customers use.

Example: GoalGroup

GoalGroup is an industry leader in protecting investors and funds against losses and retrieves them money after class action lawsuits. It sells its services through a worldwide network and is monitoring and reporting on class actions to its global network of clients and partners. It targets hundreds of specific terms through blogging, using keywords such as “class actions” and “class action lawsuits”.

For GoalGroup, targeting search through class action focused blog articles not only helps dramatically increase organic traffic, but such traffic also converts at a very high level — which is a clear indication that the search audience is happy to have landed on one of the company’s blog articles.

Example: Today Translations

Language Translation agency Today Translations has embraced targeted blogging to drive searches. By empowering its language translators in the markets (in London and financial centres worldwide) it serves to tell stories about their business, the company is able to target people in those markets the very moment when they need the services of a language translator the most. Targeting terms like “language translator”, “English to Chinese translation” or “English to Russian translation” shows up well because of the local stories the language translators tell.

The biggest miss in multi-channel merchant blogging is the conversion. Just like any other web page in your inventory, your blogs need to have clear, relevant, and effective calls-to-action. If a searcher lands on a web page about a Property in Wimbledon or a Private Detective Agency, they sure better have a way to buy that service.

Many companies do a wonderful job on PPC landing pages and totally fail on their blogs. You have to think of your blogs as organic landing pages. The goal is conversion — get your searchers to take the next step in the relationship.

Every kind of business can benefit from search-optimised blogging. By following the advice above, you are putting your organization in front of people who have expressed their intent to find a solution to their needs, whether it’s for information, services, or products.

MintTwist help businesses to improve their reputations and increase sales every day. With a Managed Web Marketing service, MintTwist make sure their clients have all the right things in place before commencing an all-encompassing web marketing strategy that dramatically increases sales leads, visibility and improves the reputation of our client’s business. Contact Elliott King for more information.

What is a Quality Link?

It used to be that any link to a web site was a good link and each played a strong role in a site’s ability to rank well. That is no longer the case and not all links are treated equally. This SEO tutorial covers the concept of a quality link and how it can benefit your web site’s rankings.

A link to a web page is a popularity vote for the page. It demonstrates to a search engine spider that someone finds value in the information found on the web page. A link to a web page is called an inbound link or a backlink. Links contain inheritance factors that influence a web page’s ability to rank well. The inheritance factors include the keyword theme for the linking page, which ideally needs to match the keyword themes for the receiving page. This reinforces the theme for that page. Other factors include Google’s PageRank, which is a pseudo-measure of the quality of links leading to the linking page.

There are a number of inheritance factors that Google and other search engines use in their ranking algorithms, most of which they do not divulge. These are not trivial issues. Search engines keep track of every link leading to every web page on the Internet. The number of links leading to your site and your web pages can play a major role in the site’s ability to rank well, and the quality of each link can have a significant impact.

10 good quality links will outperform 200 poor quality links every time.

Here are my observations regarding the effectiveness of inbound links.

  1. The best inbound link is always a one-way natural link from an authority site or leader in your industry. If you are in the computer industry, this usually means a link from major manufacturers in your industry, or a site that is a central source for industry-related information.
  2. The second best inbound link is a one-way natural link from another site focused on your industry. This is a link from a page that shares the keyword theme for your site.
  3. The next best link is a casual natural link to your site from a site not related to your industry.

That being said, obtaining quality links to a web page can be one of the hardest aspects of search engine optimization. If there are other web sites in your industry or sites that share your site’s keyword themes that you can obtain links from, those links will help improve the rankings for your web pages. 5 to 10 links to the page can have a very positive impact on that page’s ability to rank well.

Do not just focus on links to the home page. A page that focuses on How to Housebreak a Puppy, should ideally have links to it from similar web pages. Try to obtain as many links as you can to inner pages. One way to do this is to write unique, quality content. Good, informational content that covers topics that people search for will pick up links naturally, especially if the page begins to rank well. The higher a page ranks on search engine result pages, the more inbound links it tends to to pick up–but only if the content on the page is informative or interesting.

Beware of Artificial Links
Search engines do not like artificial links because they see them as a method for manipulating a site’s rankings. Technically speaking, an artificial link is any link set up by a site owner that is used to improve search engines. The solution is to make sue that a site’s inbound links do not look artificial. This means focusing on obtaining natural links.

Some links are more valuable than others, and some links are more detrimental than others. In excessive numbers, some types of links can do more harm than good. Avoid excessive use of links from web directories, link pages (also called link farms) on other sites and reciprocal linking. Each of these types of links has been devalued. Avoid links to pages from web page footers, because they are easily identifiable as artificial links, especially when they come from an unrelated site.

Most new site owners think that links exchanges, also called reciprocal links, are a good thing. They were in the 1990s, but have since been devalued because they are artificial links and are easily identified by search engine spiders. To make matters worse, the overwhelming number of web sites that request a link exchange with your site are doing this fraudulently and never actually provide a spiderable link back to your site. There are simple recommendations for dealing with link requests. It is wise to ignore almost all of these requests.

Google is actively penalizing sites that are buying inbound links. They claim that they have become very good at identifying sites that sell links and are penalizing both those sites and the sites who buy the links. A few years go they penalized just about every directory that was selling links, and devalued all of the links they sold. The irony is that Google is the largest link seller on the web through their AdWords pay-per-click program. If you have a web site that is selling links, there are steps that you can take to avoid penalties. We can help you to correct these issues.

If you grasp the concepts in this SEO tutorial, you should now understand that not all inbound links are treated equally, a few quality links to a web site can have a significant impact on the site’s ability to rank well.

Inbound Link Building Techniques

Building inbound links, also called backlinks, is a critically important part of any web site search optimization campaign. A hyperlink pointing to a web page is a popularity vote for that page, and all of the major search engine keep track of every link they find leading to every web page in their indexes.

At one time, every link was a good link and the web site receiving the most links typically won a top position in search engine rankings. Today, the quality of each link plays an important role in determining how much influence a link will have on the receiving page. Not all links are treated equally, especially with Google.

The best quality link is a link from an authority site in your industry. Ideally, the link text should contain keywords that reinforce the keyword theme for the receiving page. That means that a quality link to a page selling green widgets should ideally originate from a web site for a major manufacturer or distributor of widgets, or perhaps from an authority site that already ranks well and is focused on the topic of green widgets. If the link is a one-way link and is found within the text of a page (like the links on this page), it is considered to be a natural link. Links are natural links when they are one-way links and occur naturally as part of the content on a page that covers a topic related to that of the receiving page.

Building links to a web site is one of the hardest parts of any SEO campaign, but one that is more important than most web site owners realize. The problem lies with the fact that with most businesses, the only industry-related sites are those of competitors. Whenever possible, obtain links from each of your suppliers, but keep in mind that the links must be a hyperlink that can be found on a “spiderable” web page, which is a page that a spider can reach. Many manufacturers offer dealer lookups using a zip code or state entered by a user. Those types of links are database-driven and cannot be reaced by a spider. They may still drive traffic, but they are useless for link building purposes.

So How Can a Web Site Owner Build Inbound Links?

The best way to accumulate links naturally is to provide excellent, informational content. Become an authority on a topic and write great content related to targeted search phrases, which are also known as keyword themes. Many authors, bloggers and forum participants like to link to web pages that provide the very best coverage of a topic. The numerous inbound links to Wikipedia articles is the number one reason as to why a Wikipedia page is very commonly found in one of the top three positions in Google for almost any topic that they cover. The content is generally excellent and all of the accumulated links push that site’s pages to the top of the search engine results pages.

The reason that most web sites do not accumulate inbound links is because they focus too much on laying out pages that simply tout the company’s products and services. While this information is important once a potential customer finds the site, the issue at hand with search marketing is one of getting the customer to the web site in the first place. Pages that accumulate inbound links will naturally rank higher and will drive more traffic.

A method successfully used by many sites is to provide something useful, such as an online tool that accomplishes something useful for your customers and potential customers. While this is not a fit for some businesses, for others it can be very successful. It is common to find mortgage calculators or home finders on real estate sites because they are useful for the site’s typical visitor. Sometimes it is a matter of providing a very good quality technical cheat sheet or a white paper that covers a topic better than any others on the web.

The key to making this work is to provide something unique and very useful. A mediocre freebie offering will not help build links to a web site. Think in terms of what would be useful to your customers and build a page based upon a targeted keyword theme. Include the freebie download link on that page.

Checking Competitor’s Inbound Links

It can be very useful as well as informative to check out your competition’s inbound links. This is easiest to do with Yahoo, primarily because Google only displays a random sampling of links to a web page and Bing (MSN) does not provide inbound link information.

If you are wondering who is linking to a competitor whose site performs better than yours on search results pages, it may be due to the number or quality of the links leading to their web site. Go to Yahoo Site Explorer and enter the following on a Yahoo search page. Be sure to substitute the competitor’s domain name.

linkdomain:sparklywidgets.com -site:sparklywidgets.com

This will give you a comprehensive list of the links pointing to the home page that have been discovered by Yahoo’s spider. The first part queries the backlinks in Yahoo’s database and the second part eliminates internal links, which tend to clutter up the results. Study the list and see if you spot local business directories or industry sites that are providing links. Many local business directories offer a free listing and therefore are very likely primary opportunities for links to your site. Studying the list will also give you good idea as to which linking tactics the competitor is using, which can be translated into a new linking tactic for your site.

Using Social Media – Twitter

Twitter is one of several social media networks that is currently growing in popularity by leaps and bounds. While most social media sites are not designed with businesses in mind, Twitter is one system that can be very beneficial if you have an online business.

Twitter was started in 2004 and is officially referred to as a “microblogging” site. What that really means is that Twitter is a web-based text messaging system that allows you to send short messages to anyone who voluntarily signs up to receive your messages. While the actual numbers are guarded by Twitter, there are an estimated 30+ million USA users. Nielsen reports that the largest demographic segment is 35 to 49-year-olds, which make up 41.7% of users. That is an ideal age range if you have a retail store or offer online services and are looking for active Internet purchasers.

Twitter is a natural fit for celebrities, politicians and news organizations. It can also be a good fit for online stores to use to get their advertising message out to people who sign up to read your messages and respond to coupons, sales and special offers.

Here is how it works:

A user signs up for a free Twitter account. The account allows the member to send “tweets” to anyone who signs up to be a follower. You cannot sign people up to be followers; they must voluntarily sign up. When an member sends a tweet, it is sent to the Twitter accounts of all of the member’s followers, who can view all of the accumulated messages on their Twitter home page. The interesting part is that any follower who receives a tweet and likes what it contains can re-tweet it to all of their followers. The beauty of Twitter is that a business can send a tweet out to 500 followers. If the message is interesting or contains a special deal that is worthwhile, any follower can re-tweet the message to their followers. A percentage of those members will re-tweet the message to their followers. It is therefore possible for a message that was originally sent to 500 followers to be sent to hundreds of thousands of followers by the end of the day.

You can also send a “direct tweet” to any one follower that you wish to communicate with. When you send a direct tweet, only that follower will see the message. Messages can be sent via the web, a cell phone or via instant messaging.

The main limitation with Twitter is that tweets are limited to a maximum of 140 characters. That is because the concept was originally based upon cell phone text messaging, which is limited to 160 characters. The twitter founders shortened it to 140 characters to allow for a signature, which tells a follower who you are.

You can include links in tweets. Free URL shortening services, such as bit.ly, tinyurl.com and others, can convert long URLs to very short URLs that are then re-directed to the intended destination URL. URLs longer than 25 characters are automatically run through a shortening services by Twitter.

One problem is that it can be difficult to accumulate a substantial number of followers who are interested in the products or services that a web site offers. The best way to do this is to simply set up a Twitter icon on a web site and invite a site’s users to sign up as a follower.

The best part with using Twitter is that is is easy to learn and is completely free. There are no incremental costs for sending messages. The only investment is in the time it takes to send tweets and accumulate followers.

If you have a Twitter account, feel free to sign up as one of our followers using the Twitter link in the right column on this page. If you need to sign up for a Twitter account, simply click on the Join Twitter link when you arrive at the Twitter site and follow the instructions.

There is one important tip to offer when you sign up for a free Twitter account. During the signup process they will ask you to provide your e-mail password so that they can import all of the the e-mail addresses in your account and invite them to become your followers. If you feel comfortable with this, then go ahead and do it. Personally speaking, I would never provide any web site with my e-mail password. There is a link at the bottom of the page that allows you to skip that step.

How to Select Less Popular Keywords

1. Choose the Keyword Selection Tool

As far as keyword selection tools are concerned, there is one clear leader among the free keyword search tools – Google keyword suggestion tool. There are good paid keyword research tools but why pay when some of the free alternatives are so good? There are other free keyword research tools but they are not that reliable. That is why the recommendation is to use Google’s tool.

Google Wonder Wheel is a very recent addition to the family of keyword research tools but since it is still not as powerful as the tool above, it is possible to try it out of curiosity, but leave the serious research for the veteran tool.

2. Find a Couple of Very Popular Keywords to Use as a “Base Camp” for the Search

The first thing to do is to open Google’s keyword suggestion tool and type a keyword. For instance, if the purpose is to find less competitive keywords for a site in the dating niche, the first keyword to search for is “dating”.

“Dating” is a very lucrative keyword because it has over 30 million monthly searches, Then go to Google and type “dating” in the search field to see how many search results are listed. For “dating”, the number is impressive – over 250 million. It is utopia to think that it is possible to rank in the top 10 for “dating”.

3. Narrow Down the Search to Less Competitive Keywords

Next, go back to the keyword suggestion tool and pick up a couple of other keywords with fewer searches – for instance, “dating advice”. At the time of writing of this article, “dating advice” has over 100,000 monthly searches and over 50 million search results. This is still a lot of competition!

That is why, it is necessary to filter the selection further. So, proceed to the next keyword phrase.

4. If Necessary, Filter the Selection Further

For instance, try “dating advice for men” or “dating advice for women”, both of which have under 5,000 searches a month but still their search volume is not under 1,000. The search results for “dating advice for men” or “dating advice for women” (without quotations because this is how users search) are still almost 50 million but a substantial part of them are search results for “dating advice”. The search results for “dating advice for men” or “dating advice for women” (with quotations) are less than 50,000 each, which is much better than 250 million or 50 million.

Of course, nobody says that after a web master has found a couple of lucrative keywords, he or she should stop here. He or she can pick up 10 or more less competitive keywords and it is not necessary for them to be with the same root (i.e. “dating” in the example above). However, in order to be able to come up with meaningful less competitive keywords, a web master must know the subject matter.

5. Include Synonyms in the Keyword Research Process

For instance, for a dating site, “single”, “lover”, “partner”, “relationship” and other similar words (synonymous or not) with a root, which is different from “dating” are also worth checking. The Google keyword selection tool offers synonyms (if this option is selected), so it makes sense to check them as well. Less popular keywords with a different root could be a golden mine because it might never occur to other web masters to optimize for them.

Once a web master learns how to discover less popular keywords and starts optimizing for them, it is realistic to expect that this will drive more traffic. When a site starts getting more visitors, as a rule this to a higher page rank. The higher the page rank of a site, the better the prospects to rank well for more competitive keywords.

In a sense, if optimizing for less popular keywords doesn’t pay off directly, it pays off indirectly – via increased page rank. This is one more reason to pay attention to less popular keywords and to invest time and effort to optimize for them.

Virtual Gets Real with Augmented Reality

Augmented reality (AR) has become a hot topic among marketers, particularly in light of the release of Yelp’s Monocle app that allows users to see location-based reviews hovering on their iPhone screens. The technology has provoked repeat interest from Mashable, Wired, Fast Company, and ReadWriteWeb, while companies like IBM, GE, Best Buy, P&G, and Wal-Mart are moving beyond pure gimmick to truly connect with consumers via AR.

The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge. Put less geekily, think of AR as your personalized digital butler, who will get to know your behavior so specifically that it can prethink your choices based on your friends, location, and how you search online. The cyberpunk fictions have come to reality with AR, and the cultural ramifications are as powerful as the marketing opportunities.

In this article, we’ll take a look at the fundamental ways in which augmented reality will reshape consumer behavior and interactive marketing, as well as a few companies and applications that are leading the way.

From map to mindset
What’s your relationship to the GPS unit in your car? Do you lament the loss of serendipity that resulted from depending on the tinny voice on your dash? More likely, you’ve learned to lean on your satellite siren and have blissfully embraced paperless travel.

This adjustment to technology represents a step toward artificial intelligence, in which machines can learn our behavior and improve the way we live. Adopting GPS not only saves us time in our travels, it lets us clear our mental palette to make space for other thoughts, a “prethinking” process mirrored in augmented reality. Still in its nascent form until the majority of the public owns enabled smartphones, AR’s ability to layer 3-D images on a phone’s screen in the context of a person’s actual location makes it the touchstone technology galvanizing artificial intelligence and the promise of social marketing.

The tech you shouldn’t see
The trailer for Microsoft’s Xbox Project Natal announcement provides a key insight into the future of augmented reality, human behavior, and commerce. Noting from the outset that “no controller is required,” a typical family runs through a set of game scenarios based on their varying interests. A teenage boy karate-kicks an avatar, his older sister video chats with a friend who recommends a virtual dress to wear, and so on.

Although facial and voice recognition enhance the game, we’re reminded that to enjoy the Xbox, “the only experience you need is life experience.” This idea is key — like your GPS, you forget about the tech and focus on the benefits. You augment your reality in the context of what you’re presented.

Skewing social
Augmented reality assigns relevance for users of the “outernet” via AR applications like Yelp’s Monocle that allow you to see location-specific user reviews on the screen of your iPhone by simply pointing your camera and clicking on links. The process is faster than looking online, especially once users search via multiple AR services that aggregate relevant data for their location. The result is crowd-sourced commerce and a prethinking reliance of users to make purchasing decisions once they’re nearing their destination rather than at home. Social networks take on a new and more immediate relevance when posts are seen in the context of physical space.

Tagging taxonomies
Geo-tagging lets you create text, audio, or video you can assign a physical location to via AR-enabled smartphones. When others come to that spot in the future, they’ll be able to experience the content you’ve left behind. This communal prethinking in relation to location will become commonplace, as will the virtual offers pushed our way when we’re in the vicinity of local stores. Prethinking via dating services like Match.com combined with geo-enabled tweets will alter cultural behavior as well.

The sublime search
Prethinking also applies to how we tag ourselves, an act that has direct repercussions on semantic search. Instead of relying on keywords that have multiple meanings depending on context and native language, search powered by augmented reality assigned to specific geo-locations will have the relevance of our physical actions. Taxonomies relating to our actual locations will transform reliance on clumsy search algorithms in lieu of actual behavior. This aggregated data will provide a wealth of information to marketers in terms of when to deliver key messaging and relevance to geography. And as identity standards like Open ID continue to evolve, consumers can set their geo-privacy preferences to avoid unwanted airvertising to create standards for outernet etiquette as well.

Augmented reality becomes a transformative technology when campaigns move beyond Flash to demonstrate utility. Gimmicks can be useful to attract user attention, but AR needs to lead to relevant social or commercial connections.

Georgia Tech’s zombie game provides an example of flash and function that can move the needle for commercial adoption of AR. We all enjoy slaughtering the undead, and moving around a placemat-like game board to see 3-D action via our smartphone screens is sweet. But when an actual Skittles candy is placed on the game board and game characters react to its presence, the applications for marketing become readily apparent. Virtual aisles in retail environments can be festooned with interactive characters or videos. Beer goggles take on a literal angle, and placemats will provide games that respond to various bottles or cans maximized for AR.

Other services like Zugara’s Webcam Social Shopper let people virtually try on clothes, and users can take pictures of themselves to send to their friends on Facebook. Combining the AR app with crowd-sourced opinions from social networks provides utility along with the benefit of collaborative shopping.

USAA has also proven that non-sexy AR applications can gain more traction than gimmicky campaigns. Its iPhone app allows people to take a picture of their checks for instant deposits, a simple yet profound action inasmuch as it engenders ease of financial transaction. As reported by eWeek in an article about the application, “USAA’s customers have conducted more than 13.3 million mobile transactions in 2009.” Prethinking leads to profits via AR-enabled utility.

Jamais Cascio, the popular ethical futurist that regularly writes for Fast Company and other publications, dovetails the notions of prethinking combined with AR in his notion of “focus assistants,” or filtering tools that screen content you don’t want to receive. In his article for the Atlantic, “Get Smarter,” he notes that, “as our capacity to provide that filter gets faster and richer, it increasingly becomes something akin to collaborative intuition — in which everyone is effectively augmenting everyone else.

This process of collective intuition is amplified by AR applications like Pelago’s visual storytelling tool, Whrrl. The service, according to CEO Jeff Holden, is a “real-time storytelling product for people’s daily lives,” which aggregates multiple tweets, posts, and updates to form a kind of visual Twitter. These communal events are also shared to the larger community, which can comment while stories take place. This process creates a form of public prethinking known as group awareness. And it’s the data culled from these multiple communal stories that will form the basis of future interactions in commerce and culture at large.

More stories at Pike Place Fish MarketPowered by Whrrl
Conclusion
Augmented reality offers multiple touchpoints to interact with consumers in an intimate and impactful virtual landscape. When commercial experiences in the outernet honor consumer privacy, are relevant to location, and embrace communal group experience, marketers will benefit. But like GPS and our Xbox family demonstrated, AR is just a few steps away from being invisible. No experience is required and prethinking will become a habit without our realizing its taken place.

Just remember that, like the mom at the end of the video, you can always turn the AR technology off. And unless marketers collaborate with consumers on their virtual sojourns, they’re likely to do the same to us.

Twitter and Facebook aid small firms

It is the 21st Century equivalent of word of mouth.

From estate agencies to eco-friendly fashion designers , small business owners across the UK have been thrown an unexpected lifeline in the midst of the recession by social networking sites.

Companies that have jumped on the Twitter and Facebook bandwagon are reporting a surge in customers while others struggle.

With minimal marketing budgets available to many small businesses, social networking sites offer a quick and, more importantly, free means of promoting their wares to a global audience.

In the face of stiff competition and a global economic downturn, it is a route more and more companies are going down.

Wimbledon based entrepreneur Tara Rez, has been using Twitter and Facebook as a marketing for her successful rental properties and property sales estate agency based in south London.

They are using the media to post latest details of the latest new and available properties.  “The best properties always go in matter of hours or days – and are not normally advertised on the traditional sites”, says Tara.  “By providing a South West London Rentals and Sales Facebook and twitter service we can provide prospective tenants, buyers and investors with an important head start”.

French eco friendly menswear designer Aude Lesur said, “our facebook fan page allowed us to push out our 10% discount codes to our target customer groups – they have been buying in droves.”, she continued… “my only problem now, is working out when to stop the discount code – 5x more people have made use of it than we budgeted for!.”

“Every day we are helping businesses to use Twitter in combination with the hundreds of other web marketing channels in more effective ways ,” says Elliott King, Director at the Web Marketing agency MintTwist Ltd.

“We’ve have lots of small and medium sized businesses, up and down the UK that are drastically increasing their sales leads using our combined web marketing service.”

 

Review of Caphyon Web Ranking System for SEO

Advanced Web Ranking is a search engine ranking software application that helps check the position of a website in search engines rankings. The web ranking systems allows users to pick region specific search engines making managing international sites easier than ever before.  To begin users need to enter a list of keywords or phrases they  wish to track.  Caphyon offers various built in keyword research tools to help users with keyword choices.  Entering keywords proved to be an easy task, from there users enter the URLs of the sites that you wish to track.  After keywords and the URLs are entered for a specific project all that is left is to run the report.  Every time a keyword report is run Caphyon will compare the new page rank with the results from previous page ranks.  MintTwist found the “top sites’ and “overview” tabs especially useful due to the fact that they are useful when tracking a large amounts of keywords and for measuring overall success of a project.  Reports are easily exported to different formats including HTML, PDF, EXCEL and CSV complete with logos, headers and footers.  Users can schedule project updates to run whenever they want as many times as they want.  MintTwist is able to manage multiple large international projects with ease using advanced web ranking software.  Advanced web ranking system provides accurate ranking even when there is a large amount of keywords in the project.  Advanced web ranking system is able to run on multiple platforms which has made it easy for MintTwist to access the ranking system interface when meeting with customers outside of our home office.  Another useful tool offered by Caphyon web ranking system was the local search ability.  It allows users to make their own search engine in a way to find results in your interface using google maps and Yahoo local search.

When first using Caphyon’s ranking system users must be patient because the possibilities of the software can be overwhelming at times.  MintTwist users had to take some time to read the user manual and play around with the software for while in order to gain a full understanding of the possibilities.

The one complaint that we had with the software was it was not entirely easy to figure out how to effectively see how our competition was doing, but after some time spent reading the user’s manual we figured out the process.

The Link manager is also a very useful tool for anyone looking to build link campaigns.  Link Manger does exactly what it suggest in that it enables users of all abilities to efficiently and effectively organize their link campaigns to their specific needs.  Features of Link Manger include, but are not limited to: Finds links relative to the users site, keeps track of link partners, finds broken links that can negatively affect your page rank, monitor competitors, track your back links, and produce highly customized reports.  Link manager automatically eliminates manual searches to reduce the bandwidth burdens of other programs.

Overall Caphyon’s web ranking system has been an essential to MintTwist’s success and we highly recommend Caphyon over all other web ranking systems.  The level of competence and possibilities make it a dream to work with.

SEO Success Needs Backup from Blog and Social Network Marketing

It is necessary to support search engine marketing techniques across different aspects of a website.

This is the according to Kevin Gibbons who, in a post on the Econsultancy blog, observed that using methods such as pay per click marketing once is valuable as the chances of conversions are high, but “you don’t want to pay to attract that customer a second or third time”.

Maintaining brand awareness for consumers can be important and blogs were highlighted as being a good way of doing this, as they can create user habits through “regular, engaging [and] relevant posts” that encourage surfers to save pages in their favourites.

Email marketing was also recommended by Mr Gibbons, although he did add that sending regular messages was “pretty useless” and risked angering the customer.

Aude Lesur of Credau, an Anglo-French firm that create eco-friendly fashion wear for men said “SEO alone, did not help us to effectively portray the benefits of our products to our potential customers. We wanted to reach men with style and an eye for classy clothing with a difference. By engaging with our audience through Blogs and Social Networks we have been able to reach more of our target customers groups.”

Elliott King of MintTwist, the web marketing agency recently likened search engine optimisation to politics, saying that it drives debate because many people do not know what it is, have had negative experiences or believe it to be overly complicated.

4 Key SEO Tips For Website Redesigning!

by Kabir Bedi

The world wide web is constantly changing and to make sure your business keeps pace, it is important to be up to date with the latest trends and technologies. And this is why companies decide to redesign their website. Of course, there are other reasons too like re-branding the business, updating the website to reflect the present status of the company in the market, deleting old pages and uploading new information, better marketing fluff and so on.

However, search engine considerations are the most forgotten part in the website redesigning process. Website owners are so involved with creating a new look and feel for the website that they often fail to evaluate the SEO implications of their actions. They realize it only when the website is done and ready and there are fluctuations in the rankings of the website. But that is only when precious revenue is lost in terms of traffic, leads and sales.

Here are 4 SEO tips that you should adhere to while redesigning your website.

Strengthen the Information Architecture

Usability should be the key concern while designing the information architecture of the website. However, you should also consider including some SEO objectives for the usability process. Search engine optimization should not come after the website has been launched. Rather, it should be a key consideration throughout the design and development of the project.

Draft a set of relevant keywords that encompasses the essence of your company and business. Then make sure your website has pages that are devoted to those keywords so that search engine have relevant content when their crawlers come to index your website.

Make sure you add new pages to your website, especially if you are deleting certain pages. This is because you don’t want the search engines to think that your website is shrinking. Rather you should tell them that its growing. The deleted pages would obviously take with them their search engine credibility so you would need something to compensate the loss.

Don’t Change the URLs

When you change the URLs of your web pages, the new URLs would be treated as completely new pages by the search engines. All the search engine credibility of the previous pages would be lost along with the URLs.

Therefore, focus on creating search engine friendly web pages with search engine friendly URLs and light code with WordPress and other such CMS platforms. Make sure all the pages of your website are able to rank well in the search results and not just your homepage.

Update the Website Content

Search engine crawlers are always on the look out for new and fresh content. And there is no better opportunity than the redesigning process to upload new content on your website. Unlike blogs, it is not possible to change the contents of the website, especially on the homepage etc. on regular basis. So, make sure you upload useful and updated content on such pages. Ideally, focus on constructing more content on the homepage of the website followed by lesser supporting content on the internal pages.

Launch the website Carefully

don’t forget to run down the last minute check list before launching the new redesigned website. The search engine ranking of your website depends on a variety of factors including the website structure, the design and layout and the content. It is not just about the number of links pointing to your website that decides the ranking but how popular the website actually is among the users.

MintTwist Web Design understands the importance of  SEO in web marketing, MintTwist work with clients to significantly increase the number of targeted sales leads achieved by clients.

Good intentions won’t sell Windows 7

by Dave Rosenberg

Microsoft’s launch party videos have proven to be entertaining to viewers even if not for the reasons for the marketing department had hoped for. There were a great many comments on my post that provided context to their release, but generally speaking most industry-watchers have been confused as to the goals behind the program, questioning the target audience not just for the videos, but for the launch parties as well.

I reached out to Microsoft for comment but they withheld at this time as the videos are apparently just one step in a much larger integrated marketing campaign.

I personally found the most recent video weird, but after thinking through things a bit I think this is a case of a good idea hampered by poor execution. The videos are well-done and professional and try to connect with consumers in a humanistic tone. The fact that it feels like you stumbled into a shiny-happy Windows world filled with sit-com throwaways is the problem. Even if this is a training video to show others how to throw a launch party, it’s hard to connect with the vapid characterizations of party guests.

This is the crux of Microsoft’s marketing problems. It’s not that they aren’t good at technical marketing issues, it’s that the brand itself is so voluminous, it’s very hard for people to connect to specific products like Windows. And the efforts to persuade consumers isolate the tech media and confuse IT shops.

One of the biggest issues Windows Vista faced was consumer confusion as to why they should buy an upgrade at all. Microsoft did a very poor job of communicating why anyone should care and added such a complicated set of offerings that people simply couldn’t figure out what to buy. (Note that Windows 7 also has a very complicated pricing scheme.)

Right now, the Windows brand doesn’t have a huge amount of momentum behind it, even if Microsoft itself and Bing do. Getting momentum behind Windows 7, regardless of the methodology should be Microsoft’s main goal right now. And the company is pulling out all the stops, from commercials to launch parties to getting the OS out into the channel sooner than retail, it is trying to gain back the lost mind-share.

The challenge is that companies like Apple, with a significantly smaller share of the operating system market, have developed such sophisticated and stylized marketing, that Microsoft has a very hard time competing with the overall effect. So, Microsoft has instead gone after the mythical “every-man” (or every-man, woman and racial/gender/ethnically diverse party in the world), which falls way short for we Valley media types that will mock anything and everything.

But the target customer for Windows 7 may actually like the experience of a launch party simply because it humanizes the operating system and allows them to ask silly questions like how to burn a CD. These were not made for sophisticated tech buyers and that may not be a bad thing.

The point is that PC manufacturers need people to buy more computers and really only Microsoft can make that happen until vendors (and consumers) embrace Linux or switch to Macs.

Do not make the same marketing mistakes as Microsoft, Minttwist provides all our clients with effective and targeted  web marketing campaigns to propel your business to the next level.

5 Things to Consider When Starting a Website or Web Project

There are many ways to fail when launching a new website. Just as anything else in life, the Internet is a massive place and you are just a tiny speck on one of billions of radars.

The trouble starts when you, being so close to your own project, see your website as much more than it actually is. And I’m not only talking about finding a niche and all that fun stuff, but you have to take yourself and your project with a pinch of salt because that is exactly how the rest of the world will be taking it, too.

If salt is not your thing then you may just have to substitute it with a dash of failure because, perhaps unfortunately, the Internet is very salty indeed.

Being close to your project is not a bad thing – indeed you can be the driving force behind it and thrust it upon the bleary-eyed and unyielding world. But the measure of success comes from afar. You simply cannot march head-first into a new web venture with guns blazing and developers flanking your left and investors flanking your right; for a start, success comes, ninety-nine per cent of the time, over a long period of that thing we call time, after many sleepless nights.

However, a project often falls into disarray when certain procedures aren’t adhered to. I’m going to list five things here that I think are of such great importance that it could form part of a check-list by which to measure the success of many an online venture. I list them in no particular order and the list is by no means complete.

  1. There’s no rush
    Really, there isn’t. If you’ve come up with a brilliant idea, a true light-bulb-ping moment, get it all noted down, research it and talk about it (a lot) with people in the know. They can advise you of what is out of scope, what might be better and what is so good or bad about your idea. Don’t rush to a cheap freelance developer and hope to get it done and be reaping the rewards by Friday.
  2. Do a “soft launch” if you have to
    If you really want to get your project out there ASAP, there’s usually no problem with doing what the industry dubs a “soft launch”. That is, launch your project warts-and-all and hope to gather a decent enough following to continue after you update to full-launch mode. A soft launch doesn’t just mean slapping a ‘beta’ tag next to your logo, it means carefully informing users what’s going on and what might change. It is also a great opportunity to gather feedback from Joe Public. Remember that openness is so sacred on the Internet that if you don’t inform people that you intend to start charging, you may face a backlash as soon as you flip that big ol’ switch.
  3. Don’t hope for an instant crop from a single seed
    As I’ve already alluded to above, it’s so important to be careful not to hope for too much from your project. I’m really not trying to put a downer on any project, I completely believe that more Facebooks and more Googles are hidden in the back of peoples’ minds in random exotic places around the world. I just think that keeping a cool and level head, working really hard and speaking a lot with people who know what they are talking about is much more successful than blind hope. They don’t talk about crops with regard to success for nothing; a crop takes time to grow and, often, people can only afford the time, money and effort to start that crop with one tiny-weeny seed.
  4. Don’t panic when something goes wrong
    Things do go wrong, FACT. It’s not always one person’s fault and it can, almost always, be fixed. But the most important part, before fixing what’s broken, is to not panic. Remember, you are close to the project so it’s difficult to see it from a more reasonable, and indeed a more real perspective. Seek help, calm down and have a tête à tête with your developers, designers and anybody else involved. Not only are you more likely to get the problem fixed, but you will probably get it done a lot more quickly than if you ran around like a headless chicken first. If a project completely falls over, you don’t need to follow it like a sack of potatoes; cool it to the extent that you could shock an ice cube, roast your chicken and potatoes with your pinch of salt, then get things sorted. It’s also worth noting that, if you use an agency, they will have factored-in (I hate that phrase) some contingency time in case of such an event.
  5. Enjoy the process!
    It’s one thing to be good at it. It’s a completely different thing to enjoy it, too! If you enjoy the whole process, you will find that you are able to handle a lot more problems head on, with fingernails intact. Things run so much more seamlessly if you choose people who you like working with to help build your project into something important. Gifted with the choice between a person/people/agency who are very good at what they do, but are lacking in the personality department, and another person/agency who aren’t as good but can get the job done and are fun, engaging, interactive and proactive with you then, hands down, the latter is the better choice.

I’ve tried not to be too negative in my five points up there. I think that the Internet would be such a cleaner and more successful place if people just stop falling over each other trying to find the next big thing and just relax, sit back and take things one step at a time! And if things don’t go according to plan, pick up the pieces and keep going with your head stuck firmly on your rigid shoulders.

My boss told me something today that resonates well with this article. He said, “don’t worry if there’s something that really can’t be done, or that goes wrong; there’s always a work-around”.

Indeed. :smile:

Website Theft – Pitfalls and Opportunities

Are you concerned that competitors can steal your website?

What are the pitfalls for an offender, what are the legal comebacks and can you turn the situation to your favour?

Maybe, take the real world example below…

A case of website and web copyright theft

MintTwist and N.I.D-lab both create websites. N.I.D-lab stole MintTwist’s website with a cut-and-paste job.

The Original MintTwist Website

The Original MintTwist Website

Stolen MintTwist Website with MintTwist clients still listed

Stolen MintTwist Website with MintTwist clients still listed

This provides MintTwist with an opportunity to demonstrate an important selling point

Indulge us…

Ok, Clients of MintTwist, the multi-national web design and web marketing company are a smart bunch. They know that for a business website to be successful at winning more new sales leads it must get the right messages across to the right audience groups in a fast and effective manner. In a nutshell this is the secret of website success and the true value of a web design service.

It follows then, that one design does not fit all…

For example, target customers of MintTwist are medium sized businesses that target customers in the UK, Europe, USA and across the Middle East. MintTwist returns value to its clients by helping them to increase their revenue by significantly growing the number of sales leads they achieve from their web strategy through improved web design and web marketing services. The design that MintTwist created for their website gets this message across.

Conversely, N.I.D-lab, is a cheap web design company that offers cheap website services to anyone. The design that they have chosen for their website is a cut-and-paste copy of the MintTwist site. This was an error of judgement for several reasons ….

Pitfalls for the offender and their clients

As well as risking a lawsuit for themselves and any of their clients, who will be liable if they have performed the same ‘service’ for them, they have also failed at the first fundamental step of web design. The MintTwist website design is aimed at well-informed professionals with a vision of how to extract a significant return from their website purchase. These are not the kind of customers who will buy from N.I.D-lab and therefore should not be N.I.D-labs targets.

The next time N.I.D-lab decide to ‘re-design’ their site, to make it more effective they would be well advised to focus and optimise for their own (somewhat unique) selling point and target customer group – “cheap copies for people who like getting sued”.

What to do if your website is stolen?

If you are a website owner who have had your website stolen you should consider legal action. Google can also help to prevent damage by black-listing offenders using the power of the Digital Millennium Copyright Act. The Google page dealing with offenders of website theft will provide more information on this.

More Opportunities

After a successful launch into the Abu Dhabi Web Design and Dubai Web Design Markets MintTwist is seeking to further diversify its markets in order to increase the level of service it can provide to its clients. For more information on attractive partnership opportunities with MintTwist, contact Elliott King. N.I.D-lab management need not apply.

Is a second wave of world Browser Wars heading our way?…

… Maybe. Although this time it will be more complex.

IE and FireFox are the dominant incumbents and Google’s Chrome is the rising super-power. However, dig a little deeper and you’ll see there are more potential players in the battle for world domination.

Are we heading for a second wave of browser wars?

Are we heading for a second wave of browser wars?

“The issue that lies ahead is whether browsers will remain a relatively simple window on to the internet or become intelligent agents that shape online experiences. If they go down the latter route this would have potentially disruptive effects for others who do business on the internet”, said Alexis Pratsides of MintTwist Digital.

For the internet’s booming social networking industry in particular, the prospect that some of the capabilities associated with social networking will be embedded into browsers, making them more aware of users’ interests and social relationships, could force difficult strategic decisions.

Google’s main contribution to the browser skirmishes we’ve seen thus far has been an obsession with speed. With a new, faster engine for executing Javascript – the code that makes it possible for a browser to imitate applications that run on a PC – Google galvanised the rest of the industry and forced rivals to focus harder on their own core technology.

Google’s goal, as it takes on Microsoft, is clear – to accelerate the advances in the internet platform in ways that eventually make it unnecessary to run “native” software applications that rely on a PC’s underlying operating system. That, ultimately, should benefit the web-based services on which its success depends.

Others, however, see deeper potential in the browser and are out to push its capabilities further. As a piece of software that all users have to use – it clearly has a strong strategic position.

For instance, Mozilla, the maker of the Firefox browser, says it is looking into arming its browser with a number of extra munitions – such as ‘knowing who you are and handling authentication on the websites you visit, keeping a record of your social network so that you can interact with friends; and, making it easier for you to share content with your network.

Given that these are all territories that social networks like Facebook currently view as their own, that could create new fronts opening up between browser makers and the internet services that rely on them.

If it makes life easier for internet users, bringing more capabilities into the browser will be hard to resist and populations of internet users may start to migrate away from using artificial silos [like Facebook, Twitter or LinkedIn].

This has attracted a flurry of interest and investment in browsers from the social networking big guns. The potential for “social browsers” is a currently a hot topic in Silicon Valley.

The internet industry has long nurtured a feeling of mutual growth and co-operation; but there’s a growing evidence that the time may be coming for players to choose sides, ready themselves and prepare for war!

MintTwist help medium sized product and service based businesses to increase revenue and sales leads by defeating their enemies on the battlefields of the internet with better web design and web marketing services. Contact Alexis Pratsides for more information.

Twitter sets to roost in London

London is becoming the Twitter capital of the world, in terms of number of users and number of businesses developing add-on tools for the communications network.

While is the toast of its native Silicon Valley in California, London boasts more users than any other city in the world.

Even though Twitteritself is yet to generate any revenue, early-stage investors are pouring millions of pounds into small companies in the Twitter “ecosystem” in the London area.

London web designers have produced many of the most popular of the many third-party tools used to post to Twitter, called Tweetdeck. Reading’s Tweetmeme, which tracks the most popular news stories discussed on Twitter, is attracting millions of visitors a month while Twitterfeed, based in Tooting, is used by thousands of publishers to post their latest headlines on to the site.

Twitter was launched in 2006 but really took off in the UK at the beginning of this year, thanks to support from celebrities such as Stephen Fry and Jonathan Ross. But many see Twitter’s potential as far greater than documenting the lunching habits of the stars.

“Twitter has huge potential as a marketing and communications platform”, says >Elliott King, Director at MintTwist Ltd.

As Twitter has broken out of the early-adopter niche, it has attracted more mainstream users and uses… Jobseekers are using Twitter to find new employment. Many businesses push marketing messages and even run customer support services through their Twitter profiles. Millions of users flock to the site for the biggest news stories of the hour, as defined by the Twitter community rather than newspaper editors.

MintTwist help medium sized product and service based businesses to increase revenue and sales leads with the smart application of web design and web marketing services. Contact Elliott King for more information.

A bad website harms your business

If you are going to have a bad website, you are probably better off having no website at all. It’s true. While a bad website at least gets your name in the search engines, it can also ruin your credibility. A hard to use website, for example, may push your potential customers over to the competition, while an amateurish website can convince potential customers that your business is simply not a serious one.

So how can you avoid these marketing gaffes online? Quite simply, by:

1) Making sure that you get your website when you are ready. You should only invest in a company website when you are ready to spend time and money on the project. Only develop a website when you are ready to hire professionals to design it for you and you are ready to promote and update your website regularly.

2) By entrusting your website to professionals. You may know someone who understands basic HTML or WYSIWYG programs, but you need professionals with a discerning eye to develop your professional website for you. You need a professional team – like the one at Ciplex – to get professional results. While amateur results may be OK for a personal webpage, any minor glitches or design errors on a company website make you look less credible. Unfortunately, with so many scams online today, customers may see any lack of credibility on your part as a red flag sign. Don’t give customers an excuse to not do business with you. If you cannot afford professionals, wait until you can or work out a financing plan.

3) By making your website part of an overall business plan. Your website is not stand-alone. It should work with your overall business plan, marketing strategy, and branding plan. If you are not sure what you want your website to accomplish, you should determine this before setting a site up. Nothing is worse than the business website with no discernible goal.

4) By ensuring that your website looks its best. Your website should be professional, clean, and attractive. It should err on the side of simplicity and work well with no delays or glitches. It should work well on different computers and with different browsers, so that all your potential customers can read your marketing message. Check and re-check your website to ensure that it looks as good as it possibly can.

MintTwist help medium sized product and service based businesses to increase revenue and sales leads by defeating their enemies on the battlefields of the internet with better web design and web marketing services. Contact Elliott King for more information.

Internet users quick to judge

Internet users can take just one-twentieth of a second to decide whether they like the look of a website, researchers say.

Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa flashed up websites for 50 milliseconds and asked participants to rate them for visual appeal.

When they repeated the exercise after a longer viewing period, the participants’ ratings were consistent.

“Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,” the Canadians report in the journal Behaviour & Information Technology.

Associate Professor of psychology Bill von Hippel, from the University of New South Wales, says it takes about 50 milliseconds to read one word, making this a “stunningly remarkable” timeframe in which to process the complex stimuli on a website.

“It’s quite remarkable that people do it that fast and that it holds up in their later judgement,” he said.

“This may be because we have an affective or emotional system that [works] independently of our cognitive system.”

He says that in evolutionary terms, this ability helped us respond rapidly to dangerous situations.

Halo effect

Professor von Hippel says the study also reflects the so-called halo effect, where an initial bias towards something drives subsequent judgements.

“This suggests that we make very quick judgements based on some sort of emotional reaction and our more considered judgements still reflect that first impression,” he said.

Australian researcher Sue Burgess, who evaluates website usability and is a senior lecturer in information management at the University of Technology Sydney, says the finding comes as bad news to anyone hoping to convey information.

“There’s no doubt that people do respond very quickly to websites and decide very quickly whether to stay on them,” she said.

She says the appeal of a website is usually tied to colour, movement and interactivity, with the way the information is structured coming second.

Ms Burgess says it is unclear whether the Internet is changing our ability to concentrate for long periods or if we are adapting to the medium.

“There’s so much information and … there’s always going to be a lot of clicking around just to see what’s there,” she said.

MintTwist help medium sized product and service based businesses to increase revenue and sales leads with the smart application of web design and web marketing services. Contact Elliott King for more information.

WPP chief: Industry rebound will focus on web marketing

The world economy is improving, but that has not translated into increased demand for expensive, elaborate advertising campaigns, according to WPP Group chief Martin Sorrell. However, the industry has the potential to rebound, and when it does, it will focus on digital, Sorrell said.

Sorrell told reporters Wednesday that the ad industry will look very different when it fully recovers from the effects of the recession, with the focus moving away from traditional, The Wall Street Journal reports.

“It’s not going to be in 30-second TV ads; it’s not going to be in newspaper or magazine ads; it’s going to be digital, it’s going to be viral and organic” Sorrell said.

One particular reason the industry won’t rebound as quickly as the economy is that marketers have grown accustomed to paying less for campaigns as agencies have been forced to slash rates in an effort to retain clients. Even Dublin-based WPP, the world’s largest agency by revenue, reported a 48 percent drop in net profit (to $177.3 million) for the first half of the year.

MintTwist help businesses increase sales in the UK, Europe, the Middle East and Worldwide markets. With a Managed Web Marketing service, MintTwist make sure their clients have the right set-up before commencing an all-encompassing web marketing strategy that dramatically increases sales leads, visibility and improves the reputation of our client’s business in target markets.

For more information contact Elliott King on +44 20 8349 8213 or elliott@minttwist.com.