Desk space available in creative, friendly, open-plan London office

OPPORTUNITY

Download PDF overview here: London-SME-Desk-Offer_

MintTwist have a limited number of generous desk space available to companies from start-ups to SME businesses in the professional service, agency, media and digital sectors.

Desks come with all the essentials including, chair, draws, unlimited access to kitchen/communal areas with unlimited tea and coffee. The open plan shared office space provides a fantastic working and social atmosphere and you’ll be sharing with like-minded professionals like MintTwist (www.minttwist.com) and LadyGeek (www.ladygeek.com). Internet access both wired and wireless through high-speed broadband is available.

As well as a spacious desk, chair, drawers, internet, meeting rooms, kitchen with free tea/coffee and milk. The all-inclusive charge will also cover cleaning, gas, electricity, water, rates and service charge. On-site at Highgate Studios there are free shower facilities, free moped/bike lock-up areas, a fantastic on-site cafe, pizza house and the infamous ‘Dirty Burger’ and ‘Chicken Shop’ joints. Access to the office is 24×7×365.

Benefits include:
 Highly flexible terms
 High-speed broadband internet
 Wireless internet
 Completely free use of meeting room
 Every desk has a chair and drawers
 Onsite office manager
 Air conditioning
 On-site shower room
 Full serviced kitchen with tea, coffee, dishwasher, microwave and fridge.
 All utilities included (electricity, gas, air conditioning, water and cleaning)

CONTACT ELLIOTT KING ON ELLIOTT@MINTTWIST.COM OR 020 7284 9755 TO ARRANGE YOUR VIEWING.

PRICES

Comment Cost Deposit Notice Period
Flexi Desk £450 PCM 1-month Pay as you go
Flexi-4-Desks £1650 PCM 1-month Pay as you go
6–Desk Island £2250 PCM 1-month 3-months

LOCATION

Based Camden, London, the office is perfectly situated between Kentish Town tube station (3-min walk), Camden market (1 tube stop), King Cross (2 tube stops) and Parliament Hill fields (3-min walk).

MAP

Office Location

The Social Capital Model for Business Growth

This article is highlighting MintTwist’s proposed ‘Social Capital Model’ for delivering continuing and sustainable growth of its business.

The proposal was introduced to people working within the business at the MintTwist Annual General Meeting on 30th November 2011.

This article is written so that people working within the business and other interested parties may use this area to facilitate discussion, questions and comments on the proposal.

What do MintTwist want to do?

MintTwist aims to be the most successful supplier of Digital Agency company services for businesses in Europe by 2016.

How?

MintTwist is aiming to do this by developing and further growing its network of clients and by adding more value to their businesses by devloping and further growing its network of highly skilled people working across the organisation and together, with well defined process methodologies.

How will the growth be funded?

MintTwist have been seeking a sustainable growth model that accurately represents the key value drivers for the existing growth that MintTwist has experienced to date and one that will incubate, encourage and reward the key value drivers for future growth of the business.

MintTwist’s Proposed ‘Social Capital Model’ for facilitating sustainable growth of its business

MintTwist’s proposed solution is a key component for facilitating the continuation, development and expedience of its market/service diversification growth strategy … MintTwist have termed it ‘The Social Capital Model’.

social capital model

social capital model

The social capital component represents a portion of the company that cannot be bought, sold or owned.

Access to the benefits of the social component is for people who are working within the business.

Key elements may include:

1. A share in governance with direct representation

2. A share in the profits

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Weighted access may be representative of:

1. Length of service

2. Relative value of contributions

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What are the Benefits of a Mobile Website for Businesses?

MinTwists’s August meetup debated the benefits to businesses of creating a mobile websites or mobile applications to communicate with their target customer groups in a manner optimised for mobile platforms.

In essence should a dedicated mobile platform be created, or should businesses simply allow their mobile users to be served up their ‘normal’ website in whatever way the browser software on the given mobile platform chooses to do so?

It’s a tough question and one which the group mostly debated from an ROI perspective. Given that mobile usage rates in the UK are still fairly low (5% of a websites traffic may come from mobile users), one might be tempted to conclude that for typical small and medium sized b2b businesses the answer is no.

However, it is not that clear cut.

Firstly, there is the issue that mobile usage is growing incredibly quickly (see article : What will Smart Phones Do to our Websites? for more on this) and there may well be material benefits for ‘getting in quick’ (including SEO benefits).

Secondly there is ‘how mobile users are behaving issue’. The data is not entirely accurate at the moment – but early signs are clear: mobile users do not use the internet in the same way on their mobiles as they would do on their PC’s or laptops.  Usage is driven by factors such as location (users accessing their mobile devices to find information on ‘where they physically are at the moment’) and impulsivness (users accessing their mobile devices to find an answer to a fairly immediate question/problem).  Factors such as these all feed in to the ideal way in which the information should be presented to the mobile user, i.e. b2b businesses could have a ‘mobile optimised homepage’ that clearly presents a clickable telephone number link and clickable interactive google map so that visitors to the business can quickly get the information that they may be after if they are accessing the website from a mobile device.

A difficult topic for business oweners and marketing manager to grapple with; here are MintTwist’s high level thoughts on the subject …

  • Mobile is an important consideration, however, it is not necessarily a vital immediate concern for ‘most’ small businesses (because well designed website designs will render correctly already).
  • The trend towards increased mobile usage is growing.
  • The differing user goals and usage habits of users on mobile platforms needs to be properly understood on a case by case basis for a useful and quality mobile solution to be delivered.
  • The group felt that businesses that should be immediately addressing mobile users (because they could potentially see a real ROI) are:
  1. Businesses with large visitor numbers
  2. Media businesses
  3. Some retail (e-commerce) businesses
  4. Businesses running functional websites / website applications
  • Other groups of businesses may want a mobile solution (even if it won’t provide them a clear ROI) for other reasons (e.g. to get ahead of the competition, brand identity etc).
  • Two main categorisations of mobile website solution exist, these are outlined by the information chart below:
Solution Useful for situations like … Ballpark Costs Useful for businesses like …
Mobile websites (extra pages that are specially built to be auto-delivered to mobile users) Making a ‘normal’ website have a dedicated set of page(s) that will show up (in a manner optimised for small screens) when a user goes to the website on a mobile phone.  Principal Benefit: Increased conversion rates from mobile users. From £3k e-commerce / Retailb2b businesses with very high visitor numbersb2c brands
Mobile Apps and/or Web Apps* (Android, Apple, Web apps that are downloaded) Information that can be delivered in a potentially highly functional and potentially highly interactive way.  Principal Benefit: Increased engagement levels/brand identity. £5k++ Any big brandApplication/Web service vendors

Thoughts and feedback on this post are very welcome :)

What is mobile search?

The growth of smartphones and tablets has surpassed the expectations of even the most optimistic commentator this year. It’s now estimated that smartphone and tablet usage will overtake PC and laptop usage in the US before the end of the year. In the UK, Ofcom has just released its own study, the annual Communications and Marketing Report, which states that 1 in 3 UK adults own and use a smartphone on a daily basis. What this means for the marketing industry is that marketers will have to re-think their strategies and increasingly concentrate their marketing efforts on the mobile audience if they wish to continue to drive traffic to their sites. IBM’s recent study, The Mobile Sweep, has already identified that such mobile search strategies are already being adopted by some of the more forward-thinking companies. So, is your business forward looking? Have you already optimised your mobile search engine strategy to target this ever-growing market?

In its report IBM looked at the fortunes of the website Priceline.com and noted that it had benefited significantly from the growth of mobile search. As users get used to searching on the go and using e-commerce, they become increasingly comfortable and are prepared to spend money more freely, it appears, than their non-mobile counterparts. IBM reported that 82% of Priceline.com’s, mobile visitors booked their hotel rooms within a day of discovering the website: only 45% of non-mobile users did the same. Of the mobile bookers, over 50% were within 20 miles of their hotels when they booked them, which would suggest that location and proximity are key drivers in helping them to make these decisions.

All the available statistics indicate that the total number of consumers who search and buy on mobiles will continue to rise exponentially. Using data from Morgan Stanley, the conclusion IBM reached was that mobile internet devices will lead the market in the coming years and will produce the bulk of internet sales. But why has the smartphone had such an impact on search and sales? IBM believes that it’s the availability of 3G internet, and the promise of fourth generation broadband, that has been the major driver in the smartphone and tablet market, along with the ability of mobiles to deliver enhanced context awareness. That may sound a little high faulting and complicated, but in essence what they’re getting at, is that the mobile is very good at delivering information to mobile users in real time which answers all their needs – that is physical and geographical location, social context and time.  The implications for those businesses that haven’t yet optimised their websites to deliver locally optimised content to mobile searchers is that you’d best do it quickly, or you’ll miss the boat.

If businesses need any encouragement to optimise their sites for the local market, and also for mobile users, then surely this is this it. The market is out there and growing all the time, and it seems this sector of the market is more willing to spend online than any other. So, go on: you know it makes sense. Mobile search engine optimisation is the trend of the future. Don’t let your business lose out.

What will Smart Phones do to our Websites?

What effects will smart phones have on websites in 2012 and beyond?

All the data coming out of the researchers suggests that the trend towards smart phone/tablet usage and away from desktop/laptops is taking hold.  E-Consultancy are reporting that 57% of US professionals say that they will use a smart phone or tablet device as their primary source of internet usage (vs a PC).  They are also predicting a rise in the proportion of online spend that is dedicated to Mobile, today in 2011 it is 15%, in 2015 it is predicted to be 64%.

What does this mean for our warm and snuggly websites?

Maybe not that much.  As is the way with things, they tend to evolve rather than spontaneously transform (albeit at a speedy pace in the digital world).  The same E-Consultancy data appears to show that the focus of mobile spend is around 3 areas – the mobile web, mobile search and social networking.

Some more examination of these phenomena reveals that they are all in fact evolutions and in some cases the same animals as those faithful ‘old’ websites that we know and love so well.

What does this mean for my business?

Mobile Search

Mobile Search

Mobile Web

The vast majority of updated websites will be compatible with Smart Phones, HTML5 based websites are entirely supported.

Moving forward, it is worth considering creating a mobile version of the existing site, this means presenting the content in a way that is ‘mobile friendly’, i.e. short, concise with a focus on contact information.  This need not be an expensive addition to your brief – correctly put together it would be an extension of the existing website system.

Mobile Search

Again, if you are engaging an SEO or Web Marketing agency, Mobile search will be partially covered by the traditional SEO work that is taking place.

Moving forward, if the website system has been designed in a manner in which it supports both platforms as mentioned above, the job of specifically optimising for mobile platforms should be a natural extension to the SEO campaign work and mean only a minor increase in budget.

Social Networking

The Social Networks have been quick to capitalise on the Mobile Web and have extended their systems intelligently to support mobile platforms.  They have designed new front-ends, optimised for the mobile experience that leverage the same application and database systems that power their PC and laptop interfaces.

In order to be successful here, businesses need to engage in a progressive Social Network marketing campaign that is integrated with the SEO (the Social Networks will make the technology work).  By doing this, businesses will be able to leverage their website and SEO plays to improve the outputs of their social endeavours.  It’s all about good old-fashioned strategy and correctly done it results in more potential customers engaging the website via online channels – from the mobile, PC and the of course the real world also :)

How to get divorced on Twitter

Have you ever found that you are just growing apart from some of the people you are following on twitter? Maybe you followed them at first because they were popular, powerful, cool or just damn sexy?

When they followed you back you were a rush with emotion. Digital acceptance into their inner circle meant you were connected, accepted and had one very cool ‘follower’, earning your digital self that bit more kudos.

But over the months and years things change. Your digital avatar has grown up, moved on from an adolescent obsession with popularism and found it’s place in the digital world – with like minded individuals from whom they can garnish and share genuinely relevant information.

Get divorced on Twitter

Get divorced on Twitter

That popular connection of yours is still uber cool and successful but somehow their musings just don’t do it for you anymore.

Eventually you decide that clogging up your timeline with randomised, automated ‘quotes of philosophers’, ‘links of the hour’, ‘daily funnies’ and the occasional interaction from a low paid intern feigning coolness is just not worth the kudos…. So you resolve yourself to unfollow your childhood sweetheart!

But how do you do it, how do you get divorced on Twitter!?!?  How will they feel, what will they do and most importantly will their auto-unfollow script kick in, meaning one less follower for you and one very cool one too!?!?

I was faced with exactly this dilemma recently.  Having followed the eminent Guy Kawasaki (@GuyKawasaki) since the very early days (he was a tweeting pioneer) I had felt a special bond of kinship… I was sure he held me in high regard amongst his 360,000 loyal followers.  I used to wait, tweet-deck at the ready on his every word – but after the years and much to my dismay his tweeting just doesn’t do it for me anymore :(

And so I give you; ‘How to get divorced on Twitter’ …

Elliott King

elliott_king Elliott King

Sorry @GuyKawasaki – I have to let you go :( … it was great while it lasted, I just think we’re in a different space right now.

Guy Kawasaki

@GuyKawasakiGuy Kawasaki
@elliott_king No problem. Have a happy rest of your life.

Elliott King

@elliott_kingElliott King
@GuyKawasaki thanks guy … I won’t forget you.
And that was it – it was done!  No tears, no drawn out discussions, he accepted it, duly un-followed me ( :( ) a few hours later and we’ve both gone our separate ways … with no hard feelings … none at all … I’m in a good place right now …
I only hope that somewhere deep down Guy Kawasaki still wants to follow me.